PERO FAMILY FARMS: Scott Seddon, brand manager of Delroy Beach, Fla.-based Pero Family Farms Food Co. LLC, shows off the company’s newly launched 12-ounce bag of triple-washed wax beans along with a Fresh Cut medley of green beans, yellow and green zucchini and carrots, both in a 12-ounce microwaveable bag. Seddon says 10- and 24-ounce resealable stand-up bags of hot jalapeño and habanero peppers are also selling well.
click image to zoomCynthia DavidGrapes from CaliforniaGRAPES FROM CALIFORNIA: Jane Lytle (left), marketing director of the Fresno, Calif.-based Table Grape Commission, and Cindy Plummer, vice president of domestic marketing, plan to advertise in the English and French versions of Chatelaine magazine this year to raise awareness for some of the more than 70 varieties of grapes grown in California. Lytle says the commission will also work with Canadian newspaper editors and send monthly e-mails to retailers for their social media pages.
SUNFED: Rio Rico, Ariz.-based SunFed Perfect Produce is kicking off its spring Mexican melon program with a full line of honeydew, regular and mini watermelon and cantaloupe, says Matt Mandel, vice president sales and marketing. The organic program for all four varieties is “growing incredibly,” Mandel says.