From the show floor: FPFC Southern California booth briefs - The Packer

From the show floor: FPFC Southern California booth briefs

07/22/2013 01:52:00 AM
The Packer staff

See related content: Apio exec receives FPFC award.

Tom BurfieldInterfresh Inc.ANAHEIM, Calif.   –The Packer Editor Greg Johnson and California correspondent Tom Burfield compiled these news items at the Fresh Produce & Floral Council's Southern California Expo July 17.

INTERFRESH: Interfresh Inc., Orange, Calif., is offering its first branded table grapes, say foodservice sales manager Brian Petratuona (left), and president Chris Puentes. Patriot brand grapes are shipped in clear cello bags. “We’re looking to expand our retail presence with them,” Puentes says.

TANIMURA & ANTLE: In response to concerns about “negative space” in clamshell containers, Salinas, Calif.-based Tanimura & Antle has come out with a new, resealable pouch for field-packed artisan romaine, said Anthony Mazzuca, salesman. The unique shape of the leaf is ideal for tacos and has many other uses, he said. It can be filled, dipped or even grilled. The bag features “eye-catching graphics to engage the consumer in the store and increase sales.”

Caldwell FreshTom BurfieldCaldwell FreshCALDWELL FRESH FOODS: Caldwell Fresh Foods, Maywood, Calif., is introducing Fresh Nibblers, 2.5-ounce packages of baby carrots with celery sticks and baby carrots with broccoli florets, says company president Larry Vein. The product, which now is available at retail, originated as 2-ounce packs for schools called Fresh Fuel Ups.

ADVANTAGE SALES & MARKETING: Several new products are available or soon will be available from Sun-Maid, said Nancy Hamilton, business development manager for Advantage Sales & Marketing, an Irvine, Calif., food broker. There’s a new pack of six 1-ounce boxes of dark chocolate yogurt raisins as well as a 5-ounce pack of Greek Yogurt raisins and a 5-ounce pack of orange cream yogurt raisins, she said.

HouwelingTom BurfieldHouwelingsHOUWELING’S TOMATOES: Houweling’s Tomatoes, Delta, British Columbia, has introduced Little Sweetoms snacking tomatoes in 8.8-ounce shaker cups, says David Bell, chief marketing officer. The high-brix grape tomatoes ship in cartons of 12.

BOLTHOUSE FARMS: Wm. Bolthouse Farms Inc., Bakersfield, Calif., has released some new flavors of its premium beverages, said Jonathan Gardiner, Southwest sales manager. There’s Daily Greens, Multi-V Goodness נwith 100% daily requirement of 12 essential vitamins – Salted Caramel Latte and Mango Ginger Carrot. They come in 15.2-ounce bottles.

Boskovich FarmsTom BurfieldBoskovich FarmsBOSKOVICH FARMS: Boskovich Farms Inc., Oxnard, Calif., is about to begin distribution of Seper’s Fruti Fruit, says Lindsay Martinez, director of marketing. Fruti Fruit is available in four flavors — pineapple, mango, red grapefruit and pink grapefruit — and comes in 2.7-ounce single serving tubes. The product, which is 100% fruit pieces, has a shelf life of 10 days, if refrigerated. The packaging also is designed to be frozen.

FRIEDA’S: Frieda’s Inc., Los Alamitos, Calif., introduced organic finger limes grown in California, said Alex Jackson, promotions manager. The product should be available until December. Package sizes include 4- and 8-ounce clamshell containers. Frieda’s recommends displaying organic finger limes with lemons and limes to increase impulse produce sales. “We have been shipping finger limes to chefs all over the country for several years, so we are very excited to have more plentiful supplies of these eye-catching finger limes,” said Karen Caplan, president and chief executive officer. “Consumers can now find them in upscale supermarkets nationwide.”

Apio Inc.Tom BurfieldApio Inc.APIO INC.: Eat Smart brand ginger bok choy vegetable salad kits now are available from Guadalupe, Calif.-based Apio Inc., says Wayne Snodgrass, account manager. The 12-ounce kit includes sugar snap peas, carrots, napa cabbage, broccoli, bok choy, red cabbage, peanuts, ginger and sesame dressing. “It’s ready to eat right out of the bag,” he says.

OUHLALA GOURMET CORP.: Buddy Fruits from Ouhlala Gourmet Corp. in Miami has introduced a pure apple chip product, said Eliu Vinas, director of new business development.Buddy Fruits apple chips are not fried and contain no ingredients other than one-and-one-half fuji or granny smith apples, he said. The brix  level is so high that there is no need to add any extra sweetener. They’re available in .75- and 2-ounce packages. “It’s a healthier finger food,” Vinas says.

Veg-Fresh FarmsTom BurfieldVeg-Fresh FarmsVEG-FRESH FARMS: Candy Vines high-brix, vine-ripe tomatoes soon should be available from Anaheim, Calif.-based Veg-Fresh Farms LLC, says Adam Cancellieri, partner and sales manager. Candy Vines are field-grown, high-flavor tomatoes grown in Carlsbad, Calif., and “picked fully ripe so the flavor is there,” he says. They come in two- and three-count packs for retail as well as a one-layer 10-pound box.

PANDOL BROS.: John Pandol, special projects director for Delano-based Pandol Bros. Inc., shows the company’s proprietary Sugar Crunch green seedless grape. He says the company should have commercial volumes in a couple years from California. He also says this year a quick-response code on bags take consumers to a “meet the grower” type video.

Shanley FarmsGreg JohnsonShanley FarmsSHANLEY FARMS: Megan Shanley, director of marketing and sales for Shanley Farms, Morro Bay, Calif., says the company has a new label for its fingerlimes called Citriburst. She says it will begin shipping to retail in about a month. “We have to educate retailers on how consumers can use them,” she says.

WEST PAK: Doug Meyer, vice president of sales and marketing for West Pak Avocado Inc., Murrieta, Calif., shows the company’s new party box. He says retailers and club stores can promote avocadoes for a big event and sell this larger-sized package to consumers. It holds 8 or 12 avocadoes depending on their size.

Index FreshGreg JohnsonIndex FreshINDEX FRESH: Index Fresh Inc., Riverside, Calif., has expanded its export program, especially in the Far East. Brian Gomez (left), international program director, and salesman Tim Threadgill show the company’s Peruvian avocadoes, which Gomez says have been ripening evenly on retail shelves this season.



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