MARIANI: Mariani Nut Co., Winters, Calif., has a new floor-ready display. It’s available as a half pallet or full pallet, says Matt Mariani, vice president of marketing and e-commerce. Designed by Trevor Ferruggia, the boxes show an orchard in bloom, and communicate to consumers where the nuts originate. The packaging launched in mid-October, Mariani says, and can include mixed cases of the company’s products.
MASTRONARDI PRODUCE: Kingsville, Ontario-based Mastronardi Produce has updated all of its boxes, labels and packaging with a more refined, modern label, Chris Veillon, director of marketing, says. The company also has a new slogan — “Inspired by Flavor.” The changes are part of the evolution of the Sunset brand, he says. The company markets a number of tomato, cucumber and pepper products, including One Sweet, Zima and Angel Sweet tomatoes in shaker clamshells that can be held under running water to wash the product in the container.
MISIONERO VEGETABLES: Lemony Blend and Wasabi Arugula Blend started shipping in September under the Garden Life label from Misionero. The arugula is mixed with spinach and lettuces. The other blend combines baby lettuces with a citrus herb.
MOUNTAINKING POTATOES: Houston-based MountainKing Potatoes is focusing marketing efforts on display-ready cartons and packaging that helps consumers get inspired to cook restaurant-like potatoes at home. John Pope, vice president of sales and marketing, says the company’s most recent consumer bags have an easy recipe with directions to get restaurant flavor at home, perfect for younger consumers who may not be experienced in the kitchen.
MUCCI FARMS: Joe Spano, co-owner, shows a prototype of a lunch-like bag for Mucci Farms’ mid-size tomato cluster, tentatively for a spring 2013 launch.
NATIONAL ONION ASSOCIATION: The National Onion Association and U.S. Potato Board are collaborating on a pilot program for co-branded retail totes, says Kim Reddin, industry and public relations director for the National Onion Association, Greeley, Colo. The size 7 bag from Package Containers Inc. has onion information and recipes on one half and potato messaging and recipes on the other. “Consumers are often on auto-pilot as they shop the onion and potato category,” Reddin says. “This will hopefully get them to stop and get inspired.”