From the show floor: Fresh Summit 2013 booths No. 2 - The Packer

From the show floor: Fresh Summit 2013 booths No. 2

10/27/2013 10:08:00 AM
The Packer Staff

TANIMURA & ANTLE: Diana McClean marketing director, and Caitlin Antle Wilson, western sales manager, displayed new kale products from Salinas, Calif.-based Tanimura & Antle. The Artisan Kale Blossoms and Artisan Lettuce will ship in a container with an open top, addressing demand from high-end retailers such as Whole Foods, McClean said.

Veg Pro InternationalDan GalbraithVeg Pro InternationalVEG PRO INTERNATIONAL: Steve Appell, vice president of sales for the U.S., shows off three of the new fresh produce offerings from Sherrington, Quebec-based Veg Pro International. At far left is the Fresh Attitude Greek Mix kit, with feta cheese, pita bread and salsa with tomatoes and olives, which retails for $5.99. Next is Fresh Attitude Cut Romaine Hearts, a 7-ounce pack with a suggested price of $2.99. At far right is Fresh Attitude Crunchy Spinach, one of four products in the new Solo Salads line. The others are Garden Fresh, Italian Blend and Chef’s Blend. Solos retail for $1.99. The company also has four new Fresh Attitude ready-to-eat salads: Caesar, Arugula, Baby Spinach and Spring Mix. Veg Pro recently changed the look of its labels to include more color and a more modern design.

VILLAGE FARMS INTERNATIONAL: Douglas Kling, senior vice president and chief marketing officer for Delta, British Columbia-based Village Farms International Inc., discussed two new products: the Delectable TOV and the 500-gram Rinse and Serve “Lip Smackn’ Grape” reusable tomato bowl that was an Impact Award finalist. “It’s more of a serving dish consumers can use for family dinners,” Kling said. “We’re very focused on convenience.”

WORLD VARIETY PRODUCE: Robert Schueller, director of public relations for Los Angeles-based World Variety Produce, which markets under the Melissa’s brand, said new products at the company include a 7-ounce package of Spicy Edamame and a 12-ounce package of microwaveable Roasted Baby Dutch Potatoes with olive oil and rosemary. The specialty produce firm introduced about two dozen products at Fresh Summit, many of them based on convenience, he said.

Wilcox FreshVicky BoydWilcox FreshWILCOX FRESH: Jim Richter, executive vice president, sales and marketing at Wilcox Fresh, holds 2-pound foodservice versions of the Rexburg, Idaho-based firm’s Potato Jazz microwaveable seasoned potato kits. Wilcox Fresh already had 16-ounce consumer packs. In addition, the firm introduced the Mother Earth Fresh organic line of five salad blends that will come in 5-ounce clamshells.

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