CORRECTED: Green Giant Fresh moves to pouches

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WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.

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Home > News > Retail > CORRECTED: Green Giant Fresh moves to pouches

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CORRECTED: Green Giant Fresh moves to pouches

10/22/2012 4:40:19 PM
Mike Hornick

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For related news see "Green Giant Fresh rolls out 15 products."

Green Giant Fresh Courtesy Green Giant Fresh (CORRECTED Oct. 27) Green Giant Fresh is making many of its products available in pouches and rolling out other packaging changes, including new graphics.

The pouches include quick-response codes, updated cooking icons and nutrition keys that summarize each product’s health benefits.

Products previously available in clamshells will now be available in pouches.

The smartphone scannable codes take consumers to a mobile website with recipes and product information.

“Our goal is to provide additional value to consumers by helping them make in-store decisions,” Mishalin Modena, senior marketing manager for Salinas, Calif.-based Green Giant Fresh, said in a news release.

“Shoppers today want easy access to information so that they can make educated purchases. Our smart packaging design elements help them do that.”

Note on correction: The original story incorrectly stated that Green Giant Fresh ended clamshell packaging.

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John

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florida | October, 23, 2012 at 07:26 AM

I would certainly NEVER purchase any fresh produce item that I cannot see. Unless that cucumber pouch has a transparent back, it's going to be a big loser. Even if the back is clear, the opaque front is going to be causing people to squish the cucumbers around in an attempt to see the part of the cucumber that was hidden from view by the bag. Here's an idea, why don't you pack a superior grade product that sells itself, instead of relying on flashy printed graphics?

Mishalin

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CA | October, 24, 2012 at 11:20 AM

John, thank you for your interest in the new Green Giant packaging. We agree with you that transparency in packaging is a key benefit for consumers. You'll see in the photo above a large area on the front providing visibility of the cucumbers inside and there is also ample space on the back providing a view to the product as well.

Doug Fox

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Belize | October, 29, 2012 at 03:32 PM

Will there be an exchange of gases during packaging(MAP) and if so what gases in what ratios????

Bobbie Newbill

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Phoenix, AZ | November, 24, 2012 at 10:01 PM

I've purchased broccoli cheddar steamers in the club packs 3 different times now and every package has mostly stems in them, not many of the tops. What do you do with all the tops? I'm pretty sure I've purchased my last :(

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CORRECTED: Green Giant Fresh moves to pouches

10/22/2012 4:40:19 PMMike Hornick

Comments (4) Leave a comment

10/22/2012 4:40:19 PM
Mike Hornick