Grower-shippers tailor pepper packaging to customers' needs

05/31/2012 10:44:00 AM
Sarah Krause

There is no one-size-fits-all option for packing peppers to ship to market. Pepper producers find that customizing their packaging options best suits their customers’ varying needs.

“We do whatever we can to individualize (packaging) for our customers and focus on what their specific needs are,” said Ben Wiers, vice president of operations at Wiers Farm, Willard, Ohio.

He said they don’t have clamshells but do offer specialty packs, for which he’s seen a greater demand.

“Certain retail chains want the open-top bell pepper (package) because they get greater consistency with this, the same quality from pepper to pepper.

“We want to meet our customers’ expectations so they can increase their sales and we can increase our sales,” Wiers added. “That’s why we are willing to do the specialty packs.”

Prime Time International, Coachella, Calif., offers a variety of packaging options, including multicolored or single-color bell peppers in bags, or customers can mix and match colors, said director of marketing Mike Aiton. Prime Time also offers four-, six-, eight- and nine-count and choice grade.

“It gives us a lot of flexibility to put up different packs for all our customers,” Aiton explained.

Aiton added that growth in miniature peppers surged last year and the company tripled its acreage.

“It’s a quickly growing item for us,” he said. “We have those in 1- and 2-pound bags, clamshells and bulk.”

In response to its customer demand, Vancouver, British Columbia-based Oppenheimer Group anticipated all of its value-added pepper programs to increase this season, said Aaron Quon, greenhouse category director.

“Our growers are very nimble and can adapt quickly to a range of customer preferences,” he said. “We offer two-packs, three-packs, four-packs and six-packs, as well as 2-pound bags using various combinations of all three colors for each. As retail value-added programs continue to grow, we will build on our substantial portfolio of packaging options.”

“We pride ourselves on continuing the search for new packaging initiatives,” said Kevin Batt, director of sales for BC Hot House Foods Inc., Surrey, British Columbia.

He said the bell pepper box it uses is a result of years of testing to help ensure longer shelf life.

“We continue to tailor our packing to that of the customer. Whether it’s a 2-pound mixed pepper bag or ‘watermelon’-sized bins for bulk/case lot sales, we have the flexibility to pack as requested.”


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Puneet    
New Delhi  |  June, 02, 2012 at 07:48 AM

Uflex’s emphasis on product innovations, quality enhancement together with competitive cost makes it preferred vendor worldwide. The company’s endeavor has been to provide end-to-end solutions to its clients and to address the clients’ needs at every stage of their product packaging to final delivery to the end customers. This can be achieved only when innovation and evolution is part of the inherent nature of individuals across the organizational pyramid.

Miles    
California  |  June, 04, 2012 at 11:05 AM

Uflex has found a way to meet customers demands through customizations while maintaining a low price that customers will still pay for. There is so much that goes into Food Packaging Design that most people do not realize. Success does not come easy in this industry, so congratulations on the growth and progression.

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