Handy Candy LLC —formed in 2011 by employees of Birmingham, Ala.-based Flavor-Pic Tomato Co. Inc. — began marketing conventionally grown grape tomatoes under the label last spring.
That product sells nationally in the U.S. and Canada at various retailers, including some Wal-Marts. “Since the initial launch, volume has increased over 150%,” said Rick Murrah, vice president of sales at Flavor-Pic.
The organic offering comes in 4-ounce re-sealable and biodegradable cups with retail pricing from $0.99 to $1.29. The conventionally grown comes in the same type of packaging.
“There is a value that our customers will experience…in comparison to other products on the market that are available at a retail price of $4.99 for a 10-ounce organic grape,” Randy Cancellieri, partner in Anaheim-based Veg-Fresh Farms LLC, said in a news release. Veg-Fresh is a distributor.
Flavor-Pic targets brix levels of 7.5 or higher in Handy Candy tomatoes to appeal to the snack market, including children.
The product comes in a stackable, display-ready box with information in English and French.
Handy Candy was among the winners of the Produce Marketing Association’s Fresh Summit Impact awards in 2012.