Holiday video touts Pretty Lady grapes

11/25/2013 06:15:00 PM
Mike Hornick

Pretty Lady grapesCourtesy Sunlight InternationalSunlight International, the marketing arm of McFarland, Calif.-based Jakov P. Dulcich & Sons, is introducing a holiday video for its retail promotion of Pretty Lady table grapes.

The video can be viewed by scanning a quick response code on holiday packaging. The featured character, Santa’s Little Helper, demonstrates a mini cheese ball appetizer featuring grapes and offers other seasonal tips for the fruit.

The video is part of a larger program that includes merchandising and point-of-sale-materials such as colander bags, free standing bins, display cards and posters.

Point-of-sale kits are shipping now to retailers nationwide. More information on them is available via email at sales@dulcich.com.

The holiday program for the Pretty Lady variety is two years old, according to a news release.



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