Informed retail clerks help teach consumers - The Packer

Informed retail clerks help teach consumers

08/15/2013 02:59:00 PM
Jim Offner

Dan Acevedo, business development director at West Pak Inc., Murrieta, Calif., said his company’s JustRipe program provides a lot of valuable information.

“There is a JustRipe chart which we offer to our retailers to send out to the stores, which share with them the right way to select a ripe avocado,” he said.

Retailers and consumers benefit, Acevedo said.

“What we found is when you have a retailer on a JustRipe program, their customers find consistent ripeness whenever they walk into their stores, and that helps reduce shrink, because you don’t have people feeling every avocado,” he said.

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