Living produce business has its share of challenges

06/27/2011 10:17:00 AM
Dan Gailbraith

For Mirabel, Quebec-based Hydroserre Mirabel, which has been supplying living boston lettuce for years, there are natural hurdles, said Daniel Terrault, vice president of sales and marketing.

“It’s like anything else — the challenge is the weather,” he said. “It’s too cold or hot. Weather is an intrusive factor, even though we’re in a greenhouse environment. As far as distribution, we try to close to home and not go too far away because of transportation costs. We want to try to keep within five to six hours of our place.”

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