When merchandising grapes, it’s best to keep in mind a key finding in research by the California Table Grape Commission: most grape purchasing decisions are made in the store.
Another thing to remember is that traditional families and seniors 75 and over tend to consume more fresh grapes than other consumer groups, according to the NPD Group’s National Eating Trends Report. Single-consumer households and couples over 45 tend to eat the least amount of grapes.
Marketers also shouldn’t forget that retailing grapes near cheese and deli cases can help drive sales.
Grape sales grew 4% over the year ending Nov. 4, according to FreshLook Marketing. The average retail price grew nearly 3% over the year.