Marketing challenges inspire changes - The Packer

Marketing challenges inspire changes

11/05/2013 03:40:00 PM
Melissa Shipman

Education

Having packaging and in-store display materials that help identify the product as organic while educating the public are popular options to try and increase sales.

“We have done a lot of work in the past to work with partners on display-ready bins with different ways to highlight and educate about organics,” said Scott Mabs, chief executive officer of Homegrown Organic Farms, Porterville, Calif.

Education efforts top the list of ways retailers try and connect with consumers.

“Helping people understand is still a really big part of it,” Mabs said. “There is still a process to help them understand what it is and what it is not.”

Packaging

Having a product or package that stands out on the shelf can help identify the item as organic.

Companies strive to have unique, fresh package designs as well.

“We recently updated our logo. We believe it really enhances the look on the shelf and separates the product from the rest of the pack,” said Doug Classen, sales manager for The Nunes Co., Salinas, Calif.


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