Misionero wins best product launch at Fresh Summit

11/08/2012 03:34:00 PM
Kayla Banzet

Misionero Vegetables, Gonzales, Calif., brought and presented its new salads at Produce Marketing Association's Fresh Summit 2012 and won Best New Product Launch.

Misionero’s new product line consists of Baby Kale, Superfood, Lemony and Wasabi Arugula Salad Blends and they are available nationwide in both Organic Earth Greens and Garden Life brands, according to a news release.

“We looked at emerging trends in the fresh-cut category and found consumers are incorporating vegetables with a high nutrient content or ‘superfoods’ into their diets,” Alicia Blanco, marketing manager, said in the release. “Our Baby Kale and Superfood Blends are the perfect fit for the savvy consumer.”



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