Tied to October’s National Breast Cancer Awareness Month, the U.S. mushroom industry is again going pink in helping promote breast cancer research and awareness.
The San Jose, Calif.-based council also plans to place dieticians and wellness experts in stores to help retailers enlarge their pink promotions with opportunities unique to their stores, according to a news release.
During last year’s campaign, the council reports national brown mushroom sales grew 5.4% in dollars and 5.9% in pounds.
Fresh-cut sales also increased 16.9% in dollars and 29.9% in pounds, according to the council’s release.
“The power of pink at retail has a strong visual appeal as it attracts consumers’ attention and provides a lift in sales,” the council said in the release. “Research indicates that 92% of women want to purchase products that support a cause and mushroom sales support this trend.”
At the consumer level, the mushroom industry plans to support the Pink Campaign via social media including Facebook, blog postings and Twitter parties.