PBH focuses on dietitians at Fresh Summit - The Packer

PBH focuses on dietitians at Fresh Summit

10/25/2013 01:48:00 PM
Andy Nelson

Produce for Better Health FoundationThe Produce for Better Health Foundation had a three-day symposium for supermarket dietitians at the Produce Marketing Association’s Fresh Summit convention in New Orleans.

It was the second year of the event, which connects retail dietitians with food companies committed to improving public health by increasing consumption and educational awareness of the benefits of fruit and vegetables, according to a news release from Hockessin, Del.-based PBH.

“When you consider that Americans make more than 60 trips per household per year to the grocery store, registered dietitians — many of whom work in supermarkets and engage with customers — are ideally positioned to make a positive impact in changing the way people eat for better health,” Elizabeth Pivonka, PBH’s president and chief executive officer, said in the release.

“We must leverage their access to and credibility with consumers to move the consumption needle toward a healthier America.”

Twenty-five dietitians from 15 states, representing 22 store banners and nearly 4,500 stores nationwide, participated in the symposium, which featured relevant fruit and vegetable information and trends; opportunities to network with peers; time at the expo with industry leaders; and nutrition advice and best practices to share with their companies and customers.

Speakers at the symposium included Edward McLaughlin, Robert G. Tobin Professor of Marketing at Cornell University; and Bruce Chassy, professor emeritus at the University of Illinois at Urbana-Champaign.

In addition, Pivonka moderated a panel discussion on promoting produce at retail that featured Gaines Chamberlain, business development manager for Blanc Industries; Terrance Murphy, produce procurement manager for Wakefern Food Corp.; Katie Stitzel of Giant Eagle; and Kristen Stevens, PBH’s chief operating officer.

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