Paramount Citrus replaces Cuties brand with Wonderful Halos - The Packer

Paramount Citrus replaces Cuties brand with Wonderful Halos

06/09/2013 11:37:00 PM
Coral Beach

For additional information, please see Sun Pacific buys Cuties brand, breaks ties with Paramount Citrus.

Wonderful Halos mandarins and clementinesCourtesy Paramount CitrusParamount Citrus officials say they will spend at least $20 million for Amarketing during the debut season for Wonderful Halos, the new brand for the company's mandarins and clementines. The company's former partner Sun Pacific Cos. bought the previously shared Cuties brand and logo from Paramount in recent weeks. Both grower-shippers are recruiting third-party growers for the 2013 season.Capitalizing on retailers’ and consumers’ familiarity with Wonderful Brands, Paramount Citrus will market its California-grown clementines and mandarins as Wonderful Halos beginning this fall.

A subsidiary of Los Angeles-based Roll Global LLC, Paramount is relying on Roll’s portfolio of Wonderful Brands to help it maintain its position in the California mandarin deal after selling the Cuties clementine brand to former partner Sun Pacific Cos., Pasadena, Calif.

“Lynda Resnick and the creative team behind the Wonderful Brands are a force to be reckoned with,” said Paramount president David Krause. “We will also be providing unparalleled marketing support to retailers as we launch Wonderful Halos this fall.”

Resnick, wife and business partner of Roll Global owner Stewart Resnick, coined the Cuties brand and created its logo in 2001.

Krause said Delano, Calif.-based Paramount will spend $100 million in the next five years to promote its new mandarin brand.

Rob Six, vice president of corporate communications at Roll, said at least $20 million will go into efforts for the 2013 crop. The plan includes a new website — HalosKids.com — set to launch this fall.

The national multimedia campaign for Wonderful Halos will focus on the “pure goodness” of the easy-peel citrus that Krause said is the perfect snack for parents and “their little angels.”

Six said Paramount is already working with retailers even though the campaign isn’t expected to hit major media until mid-November. Paramount is planning free standing inserts, point-of-sale displays, special retailer promotions and consumer events.

Wonderful Halos will be available in 3- and 5-pound bags and 5-pound boxes. Krause said the company plans to keep pricing in the same range as the 2012 season.

Krause said Paramount is recruiting additional third-party growers to supplement its 14,000 acres of California mandarins. Paramount is also partnering with Fowler Packing, Fresno, Calif., on the sales and marketing of Wonderful Halos. The two grower-shippers have 65% of the California mandarin crop between them, Krause said.

To differentiate Wonderful Halos from Sun Pacific’s Cuties clementines, Krause said Paramount intends to use the same strategies it used to build the Cuties brand — emphasis on quality and reliability.

Paramount is intentionally referring to Wonderful Halos as mandarins rather than clementines, Krause said, because the term mandarin includes both of the easy-peel citrus fruits and thus better reflects the crop Paramount offers.



Comments (88) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

R Henry    
LA, CA  |  June, 10, 2013 at 10:15 AM

So....someone has decided that the only way to sell mandarins is to give then a name that kids might like..."Clementines" "Cuties" and now "Halos". I wonder if this would work for broccoli? Cauliflower? Brussels Spouts? Come on marketing types...who can make these items fun?

AJ    
WI  |  December, 08, 2013 at 11:08 PM

Um... "Clementines" is not some made up cute kid friendly name. Clementines are not Mandarin Oranes While clementines are in the same family as mandarins, clementines do not have seeds and mandarin oranges do. Clementine oranges are also sweeter than mandarin oranges.

R    
ATX  |  November, 27, 2013 at 07:09 PM

ok. so please end my confusion. are cuties and halos the same product?

Coral Beach    
The Packer newsroom  |  November, 28, 2013 at 05:22 PM

R, Cuties and Wonderful Halos are brands of clementines/mandarins that are sold by two different companies. Sun Pacific Co. now has sole ownership of the Cuties brand, which it previously jointly owned with Paramount Citrus. After selling the Cuties brand, Paramount Citrus developed the new Wonderful Halos brand for its easy-peel citrus fruit. Paramount Citrus is owned by Roll Global, which also owns Pom Wonderful and Wonderful Pistachios. Coral Beach, staff writer

Caroline    
November, 29, 2013 at 09:43 PM

Are they any safer than cuties or are they still toxic, so drenched in pedticides that the entire fruit is contaminated?

Jeffrey    
Florida  |  December, 02, 2013 at 12:45 PM

They are the same thing. Different name for the same fruit.

matt    
orlando  |  December, 04, 2013 at 12:50 AM

Caroline, they aren't toxic, you are the crazy lady at the scary house at the end of the street.

Reta Tombaugh    
Denver, CO  |  December, 06, 2013 at 09:39 AM

I have always loved tangerines at Christams time, but I can assure you I will not be purchasing Halos because of the advertising campaign currently in play. It is NOT appropriate for children to denegrate their parents and behave in such a condescending manner as these commercials depict. NOT A FAN.

Julie J    
Portland, OR  |  December, 06, 2013 at 08:21 PM

Agree!!! Those commercials are awful!

Lori Daugherty    
Colorado Springs, Colorado  |  December, 07, 2013 at 04:56 PM

I have purchased "CUTIES" for years, but until these OBNOXIOUS commercials with the RUDE brats are off the air I won't even CONSIDER buying a box of Halos....and Paramount advertises the product for parents to purchase for their "little angels?". Children nowadays are so imbued with a sense of entitlement that it is sickening...and now we give them permission to tell the people who BUY the Halos that they can't have any, that they are strictly for kids? Besides the commercials being just plain stupid...really, the guy in the bathtube with rubber duckies...don't insult my intelligence or my sensibilities. I will boycott Halos until their advertising changes...how about an attitude of SHARING instead of bratty greediness? I'm sending an email directly to Paramount Citrus expressing my disgust with their commercials. And I'll be buying my "Cuties" from Sun Pacific.

Sharon MP    
Nashville TN  |  December, 11, 2013 at 02:07 AM

Amen!! Commercials with bratty, snotty little DEVILS? They send the absolute wrong message to kids. Those commercials are nowhere near being cute OR angelic! It's a pity; I'd love to try the fruit. When the commercials change -- and only then -- I will be first in line. (Time to change your ad agency, "Halos!")

martha    
dc  |  December, 15, 2013 at 05:46 PM

okay, so it's not just me. cuties and halos are the same fruit (thought so!) and the halos commercials are, to say the least, off-putting. thanks, guys, for clearing this up. and no, i won't be buying them either.

Concerned    
CA  |  December, 16, 2013 at 02:48 PM

Your ad campaign for Halos is horrible. What kind of message are we sending kids? Everything is only for them and be disrespectful to your parents? The commercials really irk me. I won’t be buying Halos because of the message the commercials portray.

Tami    
GA  |  December, 16, 2013 at 04:10 PM

I definitely will Not be purchasing Halos because of their negative advertising campaign currently in play! It is Not appropriate for children to denegrate their parents and behave in such a condescending manner as these commercials depict! What kind of message is this company trying to send to our children? To be disrespectful to your parents to get what you want?? I think NOT!! Also Paramount Citrus should realize that by insulting the intelligence of parents everywhere is costing their company valuable dollars and potential customers because the parents would purchase their product Not the children! I will boycott Halos until their advertising campaign changes for the better! I will share this with all my friends and family in my community as well! And I will be buying my "Cuties" only from Sun Pacific for this entire winter season! NOT A FAN OF HALOS!!

Monica    
Castaic, CA  |  December, 18, 2013 at 04:06 PM

Halos and Cuties are NOT the same thing. Halos have seeds and are harder to peel. I have NEVER come across a Cutie with seeds and have always been able to peel it in one piece. Cuties are also juicier and sweeter than the Halos. So, again, NOT the same thing.

Ned    
CA  |  December, 19, 2013 at 05:19 PM

I think the commercials are hilarious, I am going to buy so many Halos it's not even funny. Who are these people that come on The Packer and always say they them and everyone they know are going to boycott everything?

Jesse Ruiz    
Mission, TX  |  December, 25, 2013 at 09:42 AM

I remember when coca cola changed their red can to half red and half white with a polar bear head at the top as a marketing trend around x mas time. Consumers begin to complain, saying the coke tasted different, tasted like something between the organial and diet coke, their sales went down as changed to pespi. Then coke changed back to the red can and has been there since.

Michael Tinsley    
Birmingham, AL  |  December, 27, 2013 at 06:34 PM

I bought Cuties until they ran out last year and they were delicious. Never found a bad one in any bag I bought. This year I just bought a bag of Haloes (sp?) and am displeased so far because they aren't as ripe as last year's Cuties. Initially I had them in the fridge but took them out yesterday so they'd ripen more quickly and they are almost ready for my two cousins and me to eat. Is there a vagueness to exactly what they are or did the company decide they were Clementines over mandarins ?

The Ubiquitous Farm    
California  |  December, 28, 2013 at 10:27 PM

On our small farm we grow pesticide-free seedless, easy to peel, sweet, juicy, tangerines. We call our fruit what it is; seedless tangerines, no commercials, not multi-million dollar brand name. Yet, we at a certain times of the year, actually grow and sell the same variety of tangerines as those special, CUTE, ANGELIC names. However, if we call our fruit by their name, then we will be sued for trademark infringement or something. This is how monopolies happen. A pesticide-free, seedless, easy to peel, tree ripe tangerine is not good enough anymore because consumers and kids bought the campaign and this kind of agriculture is in my opinion what is destroying our food system and small farms across the country. We can't compete. I am a tad hesitant to even say this on this page, but it is the truth and we work from a values-based, education based philosophy. If you really want to know your food, then get a growing chart that shows what kind of fruit is ripe during which season. If you are eating plums in the winter, they were not grown in the US. Which is fine, but we should know our food and how it is marketed, the impact it has on small farmers, the economy and how much money goes into keeping consumers confused. Know your farmer, and you will know your food. This I hope is the trend of the future!

The Ubiquitous Farm    
California  |  December, 28, 2013 at 10:46 PM

"Paramount Citrus officials say they will spend at least $20 million for Amarketing during the debut season for Wonderful Halos, the new brand for the company's mandarins and clementines. The company's former partner Sun Pacific Cos. bought the previously shared Cuties brand and logo from Paramount in recent weeks. Both grower-shippers are recruiting third-party growers for the 2013 season. - See more at: http://www.thepacker.com/fruit-vegetable- news/210788171.html?cmid=163486052&submitted=y#a163486052"

HappyPainter212    
New Mexico  |  January, 02, 2014 at 09:44 AM

Wonderful Halos are not nearly as good as the former Cuties. We purchased 2 bags and had to throw out more than half of each one as they were soft and squishy. What is wrong with thess fruits or their packagaging and delivery to markets?

HappywHalos    
Nebraska  |  January, 09, 2014 at 04:24 PM

I love the Halos and will buy them again and again! I've never seen the commerical and I think most of you have way too much time on your hands to worry about a commerical.

anonymous    
Hillsborough,NC  |  January, 16, 2014 at 08:29 PM

Cuties are far better than the Halos, Cuties have more juice and a lot sweeter.

Russ young    
Rochester ny  |  January, 18, 2014 at 02:10 PM

I bought a 5lb bag of Halos at our local WEGMANS grocery store. They taste wonderful, except I had to throw 9 of them out due to being rotten. Not happy with my buy. I can understand one or two, maybe even three. But NINE???!!! Come on! Will be talking with the store for a refund.

Shawna    
SoCal  |  January, 21, 2014 at 05:39 PM

We have been eating Cuties for years. We love them. Easy to peel, sweet and juicy. Never a bad one. Our store switched to Halos, so we tried them. They are hard to peel, have seeds and taste like chemicals. My mom, my daughter and I all took a bite and found the same chemical taste. I also agree with the nasty marketing. The kids are RUDE and DISRESPECTFUL. But what do you expect from a company that uses a greedy, anti-American, Army deserter like Psy in their ads. I will never buy them again. I stopped buying their nuts and POM is disgusting. There is nothing wonderful about the Wonderful brand.

Maddalena    
Reno, NV  |  January, 22, 2014 at 01:22 PM

I just bought my first box of Halos, and they are neither as easy to peel, nor as sweet as Cuties. I hoped someone else would notice the difference. I don't even know if it is possible to find Cuties here anymore. I came to this board to see what happened to them, because since the Christmas season, all I've seen in our weekly ads are Halos. I didn't think they were the same. I don't like them, and I haven't even seen the ads.

Aetansus    
Fl  |  January, 31, 2014 at 08:27 PM

This is a bit old but had to comment. I work in a produce department and customers were going nuts about there not being Halos, and the fact that the box said Clementines. As a trained botanist I actually know they are the same exact thing, but customers complained and told me I was wrong and even got angry - but they were wrong. This just tops it off though - Halos are actually the same people, the same farms and trees that were Cuties, just a different name now? I wish I could show this to all the insane people that got mad about it and were wrong and then some...

D Judge    
Des Moines, IA  |  February, 01, 2014 at 11:05 PM

I have had the Cuties before and LOVED LOVED LOVED them. Super sweet and juicy and no strings with a little bit of a bite to them. I cannot find them anymore. So, I decided to try the Halos. They are tough and stringy and do not taste nearly as good as the Cuties. I want my Cuties back. Whatever they did, it wasn't just a matter of changing the name...it's like a totally different fruit. UGH!!!

anonymous    
Kansas  |  February, 04, 2014 at 09:52 PM

Sad they do not taste the same as cuties

anonymous    
CA  |  February, 05, 2014 at 10:29 AM

To all of you that think their is a difference, they literally are coming from the same trees. They just split into two different brands. I cant believe what I am reading on here...

    
February, 06, 2014 at 01:29 AM

what a relief, still some real humans left. wondered if the ad upset anyone else. it did me.i wont buy anymore.

    
February, 06, 2014 at 02:41 AM

I haven't and won't buy anymore, it's called the power of the purse. obviously the majority of the americans have been dumbed down to the point of being stupid. obviously they don't know the meaning of a (natural born citizen) or this idiot would not be president.

Kat Spann    
Starkville, Mississippi  |  February, 11, 2014 at 05:14 AM

I felt the same way regarding this advertising. We have enough trouble with children disrespecting adults and persons in authority, do we need to feed the problem with such commercials?

julie    
vancouver  |  February, 12, 2014 at 02:10 AM

Why replace such a good name. Love the name Cutie much more then Halo. The taste of cutie was better. I am not sure if the Halo is from the same tree. It seems like they not as sweet as before n their taste r not consistent.

hawkeye    
Minnesota  |  February, 13, 2014 at 02:43 PM

Sounds to me like there is a handling difference between Cuties and Halos right at the orchard. Perhaps even a difference in initial cull, too. Even if the trees are identical differences in handling and cultivation can produce noticeable differences in the final product. As many bad fruits as are noted here also strongly suggests that there is increased spoilage right on the supermarket, which should be noted in supermarket waste reports. If so that will influence market share all by itself as much as customer preference in both sales and comments to store staff will. I will stick with Cuties myself. I like em and also prefer them to imported for taste and would like to buy product of USA as much as possible.

Rose    
February, 14, 2014 at 02:43 PM

So agree! Can't stand commercials promoting selfishness & bratty kids, won't buy

lois    
home  |  February, 15, 2014 at 10:44 AM

I like your oranges but I realy do not like your commercials. Here you have a mom or dad, the ones who lovingly bought the oranges for their children, and a nasty attitude child scolding the parents for eating their oranges. Sheesh, what happened to our sweet grateful children.....has this not been taught why cant you teach that in your add instead of being nasty and ungrateful. I turn the sound off for your commmercials so I dont have to hear the nasty little children...

lois    
chico  |  February, 15, 2014 at 10:52 AM

I agree with the poor ad campaigns......there is nothing like and ungrateful bratty kid to send me the other way and I am glad to read that so many others agree with me.....Ungratefull children and disrespect is not what we should be teaching......there is still hope for our children just dont buy Halos and explain why to your kids......vote with your money.

Deanna Short    
Glendale, AZ  |  February, 17, 2014 at 11:05 PM

I love the Halos and so do my Grandchildren, but your advertising Dept. has dropped the ball…I love to see children "empowered", but not to the extent that they're threatening the very adults who buy the oranges..If my Grandchild told me that I'd have to sleep in a tiny bed, wearing a super hero costume; I'd tell him to go to time-out and he'd better never talk to an adult like that again! I'd also remind him of who buys the food!!

Di    
California  |  February, 18, 2014 at 08:38 AM

I love clementine tangerines and saw a box the other day in the store but I agree with some of the others here and probably a good percentage of consumers. I steered clear of them due to their branding. It was not clear if it was Resnick's wife.... not sure....WHO on that creative team decided to brand their product using BRATs as their little spokes peeps??!!! In this day and age... of thinking it's cute when a toddler starts saying NO! I won't support a script showcasing kids sassing their parents. Period. And my adult kid is a working and successful actor and I am a writer. I GET that they are actors. THAT is what I think disturbs most of us. The writer could have written sooo many other scenarios selling Halos without causing us to want to boycott them. Even if "we" are the minority here (which I don't think we are) why wouldn't you want to write a campaign that wins everyone over?

Keri    
California  |  February, 18, 2014 at 08:46 AM

It seems to me that they could have saved a lot of money in the advertising dept. by hiring someone else. They are having to do a double back peddal now by not only paying someone for a horrible campaign idea but for trying to make up for all the lost sales due to the campaign they paid for!

Nancy Mahoney    
Springfield, Ohio  |  February, 18, 2014 at 01:20 PM

The Halos commercials I have seen just contribute to the notion that children should be entitled little brats who can tell parents they are not allowed to have a Halo while sitting at the kid's game.....to which they probably carted the kid along with a bunch of friends. And I wonder who bought the Halos? I know....it's only a commercial. However, anything that contributes to disempowerment of parents is a big mistake. It's enough to make me shop where they sell Cuties or some other brand. This ad campaign is not cute, and neither are those children! Thanks!

    
February, 18, 2014 at 03:17 PM

One more time people!!!! Halos and Cuties are "THE SAME IDENTICAL FRUIT"!!!!! NO DIFFERENCE!!!!The only difference is when they are picked...

Liz    
S.C.  |  February, 19, 2014 at 12:57 PM

I have to agree. I don't like the commercials either. I think disrespecting a parent who furnishes everything you need to live is really rude. Whomever came up with this idea can do better and the ones who bought the idea are worse. Shame on all of you.

Andrea    
FL  |  February, 19, 2014 at 08:07 PM

I agree about the commercials - they are totally obnoxious!!!!!

justmeinindiana    
February, 19, 2014 at 08:23 PM

I'm so tired of commercials, movies and tv in general conditioning us that it is ok to disrespect parental authority. It is only hilarious until you are a parent of a disrespectful child who grows into a disrespectful adult. I guess you are ok with a braindead apathetic society of zombies

sherryportillo@sbcglobal.net    
redding, ca  |  February, 19, 2014 at 11:09 PM

Totally agrees with everyone who dislikes the "Halo" commercials... We used to buy Cuties.. then all of a sudden there are these "Halos"... Really?.. The Cutie commercials were much more appealing... NOT only that.. we bought some "Halos" and they seemed like they experienced a frozen period. By the time we got them they were tasteless and dry.... Finally tossed the whole lot of them... !!!!

Sherry    
redding, ca  |  February, 19, 2014 at 11:12 PM

I wrote a comment.. but not seeing it in the feed.. If this one shows up... Just gonna say.... BS with the Halos!!!

Barbara    
Las Vegas  |  February, 21, 2014 at 11:21 PM

Not buying these "Halos" Did the obnoxious children buy them with their lemonade stand money. If i bought the stinkin' Halos I can darn well eat them and not have obnoxious kids making ridiculous comments.

debillg@sbcglobal.net    
February, 22, 2014 at 06:57 AM

soccer kid being disrespecful toward mom, that"s the way you sell a product....wont buy product anymore And mom allowing child to threaten and speak to her in that manner

Bev    
Middle America  |  February, 22, 2014 at 10:34 AM

Lois, you got that right!! I've only seen the commercial once as I watch very little TV and even less commercials. Where are the sweet grateful children? They are no longer made;). People have children, but don't raise them;). So glad mine is raised before the sense of entitlement generation came along. I have very low tolerance for brat kids.

Sea    
Washington  |  February, 23, 2014 at 12:17 PM

After watching dozens of your parent/child Halos commercials I am disgusted. Why would you promote a sassy, back talking and rude children? It is sooo againt the respect that this world really needs. I do not see it as cute when a parent works hard to bring home nutritious food for the entire family and a child dictates who can enjoy the fruit of the parents labor. I will never buy another box of them for my family or classroom till you clean up your ads.

anonymous    
February, 23, 2014 at 07:48 PM

I cannot stand the commercials for Halos...they feature kids acting bratty and possessive over food that is good for the whole family.

Oklahoma    
Oklahoma  |  February, 24, 2014 at 12:46 PM

The commercial is horrific. Utube it and watch it, the kids are mean & disrespectful to their parents. It's stupid for advertising. I don't want my kids to ever act like that.

T    
SC  |  February, 24, 2014 at 03:35 PM

I also agree. In a world fraught with disrespect from adult to adult, adult to child, child to child and company to company, I do not see the need to perpetuate the disorderly conduct associated with a fresh, good for you fruit. I mean Kraft mac and cheese did it in a way that was cute but your ads are just mean and rude. Even the kid looks like a wanna be hoodlum. I don't eat your fruit as it is too expensive for my family due to the lack of being able to eat them all before they spoil, but that does not mean I don't formulate opinions based on the advertising for future purchases as well as the rest of the world. Please rethink your campaign to enhance the fresh, PURE goodness your product wants to be known for. Thank you.

anonymous    
Central CA  |  February, 24, 2014 at 03:45 PM

Cuties and Halos are identical as far as last season everything was labeled under the Cuties brand, and this year it's split between the two. There was a freeze in California in early December that has probably affected the flavor of all citrus fruit, not just the Halos. That being said, the commercials for the Halos are quite terrible. They don't make me want to laugh, they make me upset that a child can act like that and the parent is ok with it.

karne    
basalt, co  |  February, 24, 2014 at 09:16 PM

These are the WORST commercials….kids are fed by their parents, their parents who work hard to put food on the table. Your ad's make it acceptable for a bratty kid to be rude to a parent. So WRONG. I would NEVER buy your brand because of this.

P Clark    
Holly, MI  |  February, 25, 2014 at 06:01 PM

I agree! I will refuse to buy this product until those commercials are removed from the air. That behavior is horrible and what an awful example to children watching such bad behavior.

Kathleen Myers    
Dallas  |  February, 25, 2014 at 06:11 PM

so where can you buy a clementine, halos or cutie tree & seeds in Texas. I have been searching the net and can't find any place that will ship to Texas

Marion Metz    
N. Ft Myers, FL  |  February, 26, 2014 at 04:53 PM

I believe your commercial with the obnoxious selfish children is the WRONG approach to sell Halos. Please remove the commercial and I might buy your product.

R    
Wi  |  February, 26, 2014 at 05:46 PM

I think the commercials are SO WRONG really we want to teach our kids to be Rude and selfish, what wrong with kids learning that halos are so good we want to Share them , just saying

JTrent    
Illinois  |  February, 26, 2014 at 08:03 PM

The Halos commercials are terrible! What we don't need in America is any more objectionable kids who think they can speak the way your commercial kids are speaking to the adults.

Dawn    
Las Vegas  |  February, 26, 2014 at 08:39 PM

I don't believe they are they same...all I know is since I can't find Cuties and have had to purchase Halos, I've been disappointed. Halos are hard to peel, have seeds and are almost always dried out. No more juicy goodness! Sad.

Gman    
Cali  |  February, 26, 2014 at 09:47 PM

Kudos to everyone who is standing up and talking about the negligent marketing for this product. There is no malice on my end, just the concern of an adult who has already witnessed, ten fold, the morally retarded marketing ideas , for products ranging from candy cigarettes to awful misogenistic and violent rap (music?)...which is INTENTIALLY MARKETED toward impressionabke youngsters. I hope you are all familiar with the old song 'What the world needs now', Is the ONLY reason these think tank goons are pushing this reckless message to children, the fact that they foresee it making their pockets fatter? THIS ad campaign, along with games such as Grand Theft Auto, violent gangster rap etc...portray the kind if message which is EXACTLY the opposite of what the world needs now. Rant over.

Kathy Tiernan    
Arlington Heights, IL  |  February, 27, 2014 at 10:38 PM

Love the product, but LOATHE the commercials! Children should not be empowered to ridicule and challenge parents - the same parents who make the fruit available in the first place!!!

Marillyn S.    
Stockton, Ca.  |  February, 28, 2014 at 01:38 PM

Thank goodness I am not the only one who HATES this ridiculous commercial. Not a good example to set for other kids to see them being so greedy and not sharing with the parents who bought them the Halos in the first place. If my child had done that, I would have taken the Halos away and given them to a needy family that would have appreciated them.

Marlene    
NC  |  March, 01, 2014 at 10:06 AM

When did children run the adults lives. I find your comericals very rude ,parents buy the fruit . I will not buy your fruit . What are you teaching the children. To be Rude? Shame on you.

Bea    
March, 02, 2014 at 04:12 PM

Halos have had some seeds, and they are not as sweet. I agree the advertising it's inappropriate , not kid friendly

DENISE BECK    
camarillo, ca  |  March, 03, 2014 at 05:28 PM

I liked Quties much better. Halos are very sour.

Cassio    
Saint Paul, MN  |  March, 03, 2014 at 07:56 PM

I agree with you 100%. In addition of NOT RESPECTING their parents, kids should learn that sharing is a good thing, specially food.

Pamela Bomar    
Virginia  |  March, 06, 2014 at 12:18 PM

In January when I could not find the "Cuties" that we loved last year, I finally purchased a box of "Halos", well they looked close enough, almost. Not as pretty. But the taste was just NOT THE SAME! as 2013 Cuties. Not as sweet and did not last as long on the kitchen counter or in the refrigerator. They actually started turning brown in 2 weeks, whereas I kept Cuties up to 4 weeks last year. My Grandchildren were not pleased with the taste, neither was I. Perhaps growing conditions were different this year, perhaps shipping and storage played a part in the lower standard of fruit but I won't be buying any more Halos this year. I keep looking for Cuties, hoping they will be better than the Halos on the market this winter-spring. All 3 generations of my family agree that we miss the Cuties of 2013. WOW, spending millions in marketing..... growing & selling oranges must be a very profitable produce.... or the producer/farmers are taking a hit.

Foxfirelite    
Sunny California  |  March, 10, 2014 at 08:07 PM

Boy do I agree with you.....and Halos are not as good s Cuties were last year.

Sandy    
WI  |  March, 31, 2014 at 08:36 AM

Do not like Halos, cuties had a better flavor. Will not buy Halos again.

DR, CO    
CO  |  April, 01, 2014 at 10:59 AM

Just purchased a bag of Halos after the 3 lb bag of Cuties were gone. The Halos actually had better flavor and sweetness than the Cuties I got last week. I really think that the sweetness of the fruit is dependant on the crop, time of harvest etc. Even before Halos were launched, I occasionally got a box of bad Cuties. This is just a part of purchasing fresh produce. Sometimes they are good, sometimes not so good.

Syndey    
america  |  April, 02, 2014 at 05:31 PM

cuties are way better if you know what "good taste" means.

anonymous 2    
Fresno  |  April, 04, 2014 at 06:40 PM

Roll Intl. is good at leveraging grocery stores to sell their product. They do it with pomegranates and pistachios. Try and find a pomegranate that's not a Pom Wonderful during pomegranate season. I heard they said "if you want to sell our Pom juice then we need exclusivity on the Pom fruit". They understand that marketshare is more important than branding. I believe that is why they gave up the Cutie label. They will just leverage the "Cuties" out of the marker place.

Kaye    
Virginia  |  May, 18, 2014 at 08:10 AM

Cuties are better than Halos, but I don't see how I am going to survive the summer without them. Wish they grew year round.

Sandy    
Ct  |  May, 26, 2014 at 07:27 AM

Halos are definitely superior to other brands of citrus in reliability, ease of peeling, and sweetness. The commercial did the trick, since it stuck with you, for good or bad. I buy a bag a week- just for me!

joyce grilley    
michigan  |  November, 12, 2014 at 07:17 AM

because of your sick commercials I will NOT purchase your product(s) no matter what you call them. once again commercialism is giving kids control, disrespecting parents. these make all kids look like brats that tell parents what to do and shows kids as evil and rotten

joyce grilley    
lowell mi  |  November, 12, 2014 at 07:24 AM

Like this glad you are sharing truth. where do I find you

Mother & Former teacher    
November, 12, 2014 at 07:55 PM

The current commercial is indicative of how the schools, parents and society are embolding children with a sense of selfishness and rude disrespectful behavior! I will not only not purchase this product but will also not purchase any product this company is involved with until these current ad campaign is discontinued. We speak loudest with our dollars and encourage others to boycot this company.

sue stuart    
Ma.  |  November, 13, 2014 at 07:26 PM

I ate my last piece of fruit when I saw the ad with the kid pointing a red laser at his father's head. I threw the rest of them out when I saw the ad with the horse head in the father's bed How does violence make a person want to eat fruit?

L. Hyman    
Bayonne, NJ  |  November, 14, 2014 at 08:58 AM

I think the ads are funny. The cat one especially. Lighten up folks, it is better than a lot of other commercials out there. Besides, if you are talking about it, or searching it on the web, the campaign is successful.

DD    
NJ  |  November, 16, 2014 at 11:12 AM

My friends and myself will not buy the halos until those horrible and totally disturbing commercials are changed. They are especially bad by having children being part of them. What are you thinking?? Please take these commercials off the air immediately.

Sarah    
SC  |  November, 16, 2014 at 10:38 PM

Nice commercial. I can't believe these haven't been pulled for their shameless disrespect for parents and damn near violent message. It's hard enough to teach children how to behave and ask nicely for things they want and you show them that they can just go ahead and get the cat to scratch their dad's face off before demanding more of what they want. Its a terrible message and I will never buy clementines, cuties, halos or whatever you call them next. Shame on you!!!!

katherine lewis    
tennessee  |  November, 17, 2014 at 01:07 PM

they are NOT the same. clementine cuties were bigger and much much easier to peel. i noticed last year the they looked the same but the skin on halos was much thinner and very difficult to peel for such a small fruit. i dislike the mandarins very much and am really upset at this change. i looked forward every winter to the small bright fruits.

Sue    
Arkansas  |  November, 20, 2014 at 08:20 AM

They may say they are the same fruit, but Halos are not as good as Cuties..Our stores only carry the Halos and people are complaining all the time..Cuties had a sweeter, fresher taste.

Melinda Saltzman    
Clare, Mi  |  November, 20, 2014 at 01:02 PM

I just seen the commercial with the Dad son and cat. Why would you promote bad behavior in children ???? Why not just promote a healthy yummy fruit????

Feedback Form
Leads to Insight