Catinella comes to Milwaukie, Ore.-based Pear Bureau Northwest from food distributor Progressive Gourmet, where he was manager of retail sales. He developed strategies there for national accounts that included Costco, Kroger, Safeway, Wal-Mart and Whole Foods among others, according to a news release.
Based in Sudbury, Mass., he has 27 years of sales and marketing experience.
Catinella’s retail accounts at Pear Bureau Northwest will cover Connecticut, Kentucky, Massachusetts, Maine, Maryland, New Jersey, New York, Pennsylvania, Rhode Island, Tennessee, Virginia and West Virginia.
“His extensive retail experience will be of tremendous value to Mid-Atlantic (and) Northeast retailers as they grow the success of their pear category,” Kevin Moffitt, Pear Bureau Northwest president, said in the release.
Pear Bureau Northwest, a nonprofit marketing organization, represents about 1,600 growers.