Potential for further rise in pineapple consumption

02/07/2014 10:44:00 AM
Jim Offner

Bil Goldfield, communications manager for Westlake Village, Calif.-based Dole Fresh Fruit Co., said pineapple consumption continues to grow.

He said whole pineapple dollar sales increased 8.4% in 2013, based on retail sales data provided by FreshLook Marketing for the 52 weeks ending Dec. 1.   

“Although nutritional information and recipes are good ways to help increase consumption as consumers consistently seek easy, time-friendly and increasingly healthy new usage and serving ideas that incorporate fresh produce such as pineapple, familiarity and comfort level is the best way to improve purchase frequency,” Goldfield said.  

One of the obstacles to sales is consumers’ “continued intimidation and discomfort in cutting and understanding how best to incorporate” pineapples into meal plans, Goldfield said.

It’s the only weakness pineapples have, said Steve Benchimol, general manager of Miami-based Chestnut Hill Farms.

“Our efforts are to help all customers and the end consumers, show them that the pineapples aren’t that difficult to cut and you can do a lot of things with the pineapples,” he said.

Benchimol said marketers can provide recipes as well as information on health benefits.


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