Produce for Kids, Acme Markets plan yearlong pilot program

08/09/2013 01:58:00 PM
Melissa Shipman

Super Why from Sprout TVCourtesy Produce for KidsProduce for Kids has partnered with Sprout TV for in-store character appearances. Grocery manager Brian Still (left) and store manager Chad Blanton pose with an actor portraying Super Why from Sprout TV last spring at a Mobile, Ala., Publix Super Markets store. While promotions like this have typically run for a few weeks, Acme Markets has signed on for a yearlong promotion, says Amanda Keefer, manager of public relations and social media for Produce for Kids.Produce for Kids, Orlando, Fla., is planning a yearlong pilot program with Acme Markets.

Typically, Produce for Kids retail partner programs run for only a few weeks, and are held in the spring and the fall.

The Acme promotion will be the first to run an entire year.

“We’re very excited to promote these products throughout the year and not just during the target campaign periods,” said Amanda Keefer, manager of public relations and social media.

The signs will be in the store for the entire year, along with a healthy grab-and-go section, Keefer said.

Signs will include quick-response codes linking to the Produce for Kids website.

Details for the donation aspect of the promotion are still being decided, however, the organization plans to support Donorschoose.org projects in the Acme area with the program.

The organization sponsors character appearances as part of these retail promotions, through their partnership with children’s cable network Sprout TV.

The character appearances help bring families into the store and bring attention to the Produce for Kids display, Keefer said.

Revamped website

The organization also is planning to launch a website in early August.

It will feature meal-planning tools, a Parents on Produce blog, new recipes and a kids-only section, among other aspects, Keefer said.

“We have a lot of content on the site right now, so we are moving it over to a blog format, which will be easier to read and more user-friendly,” Keefer said.

The kid-focused portion of the site will feature games and other activities. It was produced in partnership with Sprout TV, and all the games are focused on healthy eating, Keefer said.

“They are fun games that center on eating fruits and vegetables,” she said.

The site also will feature 26 new recipes, which were designed and written by Produce for Kids staff.

“We usually work with our chef to create recipes, but we each came up with four recipes ourselves,” Keefer said.

This was a unique challenge and opportunity.

“On social media, we hear the challenges that parents have with feeding their kids, so we took on a lot of those things and tried to solve those problems with these recipes,” she said.

The meal planning and grocery list component of the site will launch in September, Keefer said.



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