Produce for Kids to work with school charity

07/12/2012 08:34:00 AM
Doug Ohlemeier

Produce for Kids is working with an online charity to help needy school children.

The Orlando, Fla.-based Produce for Kids plans to join DonorsChoose.org during the produce charity’s fall campaign to generate support for classroom projects.

As part of Produce for Kids’ “Healthy Schools, Healthy Minds” campaign, shoppers at participating grocery store chains will be encouraged to help support local classroom projects by adding more fresh fruit and vegetables to their carts.

The program, which focuses on local health and nutrition-focused classroom projects, is scheduled to run September through October, according to a news release.

DonorsChoose.org tries to provide public school teachers with classroom supplies. Through the program, teachers can request items and individuals can donate directly to projects, according to the release. DonorsChoose.org purchases and sends supplies directly to classrooms.

“Teaching children the importance of eating healthy with fresh fruits and vegetables from an early age is crucial in the fight against childhood obesity,” Kim Avola, Produce for Kids’ vice president, said in the release. “Helping to fund classroom projects that aim to teach kids these important values is what the Healthy Schools, Healthy Minds campaign is all about.”

So far, DonorsChoose.org has bought $117 million in books, art supplies, technology and other resources for 230,000 public and charter school teachers, according to the release.

The Produce for Kids program plans to match money raised during the campaign for participating retailers’ local schools.

“We’re thrilled to be partnering with Produce for Kids and participating retailers to engage the public to fund classroom projects focused on health and nutrition,” Janelle Lin, DonorsChoose.org's vice president of partnerships and business development, said in the release.

“Health should start at a young age and what kids are fed and taught at school will affect the way they live the rest of their lives,” Lin said.

In addition to direct project funding, the fall campaign will offer teachers the chance to fund their own DonorsChoose.org projects through the Play With Your Produce Classroom Challenge.”



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