Promotable volumes support avocado breakfast campaign

04/04/2013 10:32:00 AM
Coral Beach

Avocado toastCourtesy California Avocado CommissionRetailers can obtain free recipe booklets for consumers as part of the California Avocado Commission's spring campaign that encourages consumption of avocados at breakfast and brunch.Plentiful volumes this spring are just in time for the California Avocado Commission’s latest promotion that encourages retailers to help consumers start their days the avocado way.

With the crop at an estimated 515 million pounds, Jan DeLyser, vice president of the California Avocado Commission, Irvine, said in a news release there is enough fruit to support retail and foodservice promotions that include breakfast and brunch uses.

Avocado Blueberry Power ParfaitCourtesy California Avocado CommissionThe California Avocado Commission is partnering with Naturipe Farms for spring promotions pairing blueberries with avocados in breakfast and brunch recipies such as this "power parfait."Online efforts include a microsite that provides nutritional and recipe information at www.californiaavocado.com/avocados-for-breakfast. A contest on Pinterest encourages consumers to share their favorite avocado breakfast recipe ideas.

Chef Neal Fraser, co-owner of restaurants including BLD, Fritzi Dog, Redbird and the Strand House, is assisting with the “Wake up to Breakfast with California Avocados” campaign. He demonstrated breakfast recipes for the commission’s campaign opener at BLD in Los Angeles, including an avocado, egg and smoked salmon blini.

DeLyser said the focus on breakfast and brunch should increase consumption by encouraging consumers to use avocados all day.

For retailers the commission created free breakfast-themed recipe booklets. The booklets include traditional egg dishes such as omelets that DeLyser said are particularly promotable for Mother’s Day and Cinco de Mayo brunches.

In a cooperative marketing program with Naturipe Farms, Salinas, the commission’s recipes include avocado blueberry muffins and a layered breakfast/brunch parfait with granola, avocados, low-fat yogurt and blueberries.



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