Retail report: new concepts essential to engaging shoppers

08/08/2013 02:23:00 PM
Pamela Riemenschneider

The latest report from Packaged Facts indicates consumers are looking for something exciting.

The report, The Future of Food Retailing: Shopper Insights and Market Opportunities, says the retail food market is undergoing the most dramatic changes in half a century.

“Economic, demographic, lifestyle and technological changes have created not only a fertile environment but the absolute necessity for new concepts to engage shoppers, capture share of stomach and reinvent food and beverage retailing,” said David Sprinkle, Packaged Facts research director.

While supermarkets remain the primary shop for most consumers, the retail food market is seeing increased pressure from supercenters, warehouse clubs, drugstores, dollar stores, limited assortment and online grocery.

The report also says consumers are still “spending-shy,” despite economic recovery in many channels.

Eighty-five percent of grocery shoppers say they plan their trip beforehand, according to Packaged Facts Food Shopper Insights survey data, and 37% of shoppers do their grocery shopping by spur-of-the-moment.

In efforts to stretch grocery budgets, two-thirds of shoppers said they buy items on sale or promotion, and nearly half — 47% — use coupons. Forty-two percent read store circulars, 31% used loyalty cards and 11% used coupon matching.

While most shoppers — 83% — said they were satisfied with their grocery store, only 56% said they enjoy grocery shopping. Eighteen percent said they “actively dislike” grocery shopping.

The report is available at PackagedFacts.com



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