Retail sales dominate Florida strawberry shipments - The Packer

Retail sales dominate Florida strawberry shipments

01/08/2014 03:28:00 PM
Doug Ohlemeier

He said co-merchandising effort spurred a massive sales increase.

Jeremy Burris, vice president of sales and sourcing for the Florida division of Salinas, Calif.-based Colorful Harvest LLC, likes to visit retail stores throughout the U.S., particularly in the Northeast.

“They do a good job and put a lot of creativity into their displays,” he said. “They do a good job setting up promotions and displays for Florida strawberries during times of promotable volumes.

“We have some good chains we work with so we can communicate volume and what prices will be. They will usually step up and pull what they need to help move the crop.”

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