Salad’tude: ‘A rare moment of personal and culinary contentment’

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TOMATOES — F.O.B.S AS OF MAY 14

CENTRAL AND SOUTH FLORIDA DISTRICTS — Shipments (433-454-398) — Movement expected to increase. Trading moderate. Prices 5x6s higher, others lower. Extra services included. 25-pound cartons loose mature-greens 85% U.S. 1 or better 5x6s $8.95-9.95, 6x6s $7.95-8.95, 6x7s $7.95-8.95. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (152-146-159, greenhouse 124-123-137, vine-ripes 28-23-22) — Movement expected to decrease seasonally. Supplies 4x4 to 4x5s light. Trading 4x4 to 4x5s fairly active, others slow. Prices 4x4 to 4x5s higher, others generally unchanged. Field-grown and greenhouse cartons/flats two-layer 4x4s mostly $9-10, 4x5s mostly $7.95-9, 5x5s mostly $4.99-5, 5x6s $4.64-5. Quality variable.

MEXICO CROSSINGS THROUGH OTAY MESA, CALIF. — Crossings (8-8-11, greenhouse 7-7-9, vine-ripes 1-1-2) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first f.o.b. report was expected to be issued the week of May 21.

WEST FLORIDA DISTRICT — Shipments (0-0-0) — Light harvest expected to start the week of May 28. Expect first f.o.b. by the first week of June.

U.S. SHIPPING POINTS — Greenhouse (54-56-**) — No prices reported. **unavailable

CANADA SHIPPING POINTS — Greenhouse (149*-150-**) — No prices reported. **unavailable, *revised

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Home > News > Retail > Salad’tude: ‘A rare moment of personal and culinary contentment’

Retail

Salad’tude: ‘A rare moment of personal and culinary contentment’

02/03/2012 11:40:25 AM
Mike Hornick

Courtesy Dole Fresh Vegetables Dole Fresh Vegetables has launched a new marketing campaign dubbed Salad’tude, featuring Emmy-winning actress Felicity Huffman.

Huffman appears in online and traditional ads plus media events promoting personal expression in salad preparation. In February, Huffman will be encouraging consumers to host salad parties, according to a news release.

A contest, the Show Your Salad’tude Sweepstakes, can be entered here. The top prize is dinner with Huffman as part of a trip for five to Monterey, Calif., where Dole Fresh Vegetables is based.

The marketing campaign invokes themes of spontaneity and indulgence.

“This means combining those fresh ingredients and flavors you crave the most, whether everyday or unexpected, with a little imagination and pizzazz,” Ronda Reed, vice president of marketing for Dole Fresh Vegetables, said in the release. “The result can be pure enjoyment of a perfectly crafted salad, and those rare moments of personal and culinary contentment we call ‘Salad’tude.’”

Dole plans a donation to Chicago-based hunger relief charity Feeding America in connection with the promotion. Digital ads, blog content and the Dole salads Facebook page will refer to the nonprofit.

The 2012 campaign extends last year’s Dole salad program, which featured Candice Olson, Clinton Kelly and Cheryl Burke. That was the first Dole salad campaign to feature spokespersons from outside the food industry, according to Chris Mayhew, Dole Fresh Vegetables marketing director.

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Salad’tude: ‘A rare moment of personal and culinary contentment’

02/03/2012 11:40:25 AMMike Hornick

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02/03/2012 11:40:25 AM
Mike Hornick