Shippers say they provide ample backup for Chilean promotions

09/11/2013 04:27:00 PM
Jim Offner

For this year, that relationship has been pared back from the marketing program, but the sales it generated are sure to continue, said Gary Caloroso, marketing director with Escondido-based Giumarra Agricom International.

“The association’s partnership with the Fiesta Bowl has been a great way to cross-promote avocados, because the tasty, versatile fruit really enhances celebrations, special events and other gatherings of party-minded people,” he said.

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