Taylor Farms, Green Giant Fresh partner on promos - The Packer

Taylor Farms, Green Giant Fresh partner on promos

07/21/2014 05:55:00 PM
Mike Hornick

Green Giant FreshTaylor Farms Retail is a partner in a national promotion of Green Giant Fresh cut vegetables that offers consumers instant coupons for $0.55, plus a sweepstakes accessible through quick-response codes.

The six fresh-cut vegetable products with the coupon, featured July 17 through Aug. 1, are:

 

  • 12-ounce Broccoli Florets;
  • 12-ounce Broccoli and Cauliflower Medley;
  • 12-ounce Vegetable Medley;
  • 12-ounce Stir Fry Blend;
  • 12-ounce Broccoli Slaw; and
  • 8-ounce Sugar Snap Peas, a Box Tops for Education item.

 

The Green Giant Fresh national sweepstakes grand prize winner receives a $250 gift card to a local grocery store. One first-prize winner will receive a Weber grill. The sweepstakes ends Aug. 16; winners will be contacted by Aug. 25, according to a news release. The codes allow mobile phone access.

Social media posts will encourage sweepstakes entries from desktop computers. An e-mail blast urges families to support local schools by purchasing products featuring Box Tops for Education coupons and entering the contest.

“By combining the opportunity to win prizes … with building awareness around the Box Tops for Education program, we are encouraging healthy summer eating habits as well as creating a way for moms with school-aged children to capitalize on a product with Box Tops … being included in the offer,” Green Giant Fresh director of marketing Jennifer Fancher said in the release.



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