Research has shown that consumers are in fact reverting back to shopping in store rather than online. This is due to products regularly being omitted from their delivery and substitute items were often considered unsuitable. However, that said there is considerable potential for growth. It is most popular with families and more affluent consumers whose spare time is very valuable. There is very low uptake among people over the age of 45. This is probably due to the acceptance and use of technology, along with a preference for well established routines. The highest number of users of internet shopping is in Scotland, followed by East Anglia and the Midlands. These are all more rural areas.
Kudos to USDA on another set of highly informative and insightful reports on UK retailers. Indeed, their effort is considering more illuminating than the latest tiff over booze promotions at UK supermarkets.