Turbana takes consumers to banana farms through QR codes

10/15/2012 01:01:00 PM
Doug Ohlemeier

Turbana takes consumers to banana farms through QR codes

Turbana is bringing North American banana shoppers “back to the farm” by using quick-response codes to show how growers produce and handle bananas.

The program also helps supermarkets through increased traceability and transparency, according to a news release from Turbana, Miami.

Turbana is showing shoppers not only where their bananas were grown, but how purchases can help the thousands of workers and family members, according to the release.

The initiative allows retailers to show customers that they work with responsible suppliers while gaining from an additional measurement of traceability, according to the release.

Turbana is featuring QR codes on each banana cluster. The codes point consumers to the specific farm where the cluster was harvested. Shoppers can also read more about the farm’s sustainable initiatives, including efficient use and recycling of water, minimal use and careful handling of agrochemicals and collection of plastics and packaging, according to the release

The codes relate personal stories of workers or community groups that Turbana’s social foundation Fundauniban program has helped, according to the release.

The stories show how a consumer’s purchase directly contributes to the projects that include improvements in education, health, housing, community infrastructure and provide loans and benefit thousands of workers, families and communities, according to the release.

“It’s phenomenal that we are now able to show consumers how they influence the lives of the people of Colombia,” Marion Tabard, Turbana’s marketing director, said in the release.


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Miriam Sutherlin    
New Mexico, USA  |  December, 17, 2012 at 12:49 PM

He estado comiendo guineos (bananas) de mi pais compradas en Walmart, son muy ricas y maduran muy bien. Lei su articulo en esta pagina y me da mucha alegria que haya compañias que ayuden dando trabajo a todos estos colombianos para ayudar a Colombia. Les deseo a todos unas fiestas de fin de año muy alegres y con mucha paz. Saludos Miriam Sutherlin

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