In its hometown of Bentonville, Ark., Wal-Mart opened the first Walmart to Go store this week, featuring fresh foods (including bulk produce items like bananas and oranges as well as precut carrots and celery sticks and fresh fruits), prepared foods, frozen foods and coolers of refrigerated to-to foods. The hybrid store combines traditional grocery fare with quick-serve deli options (prepared salads, hot smoked meats and sandwiches) and shelf-stable snack items typical of a convenience store.
"With this new convenience store format Wal-Mart hopes to capture some of the $415 billion quick trip marketshare it is losing to Dollar General and other convenience stores," says a report by The City Wire. The northwestern Arkansas media company notes, "Walmart U.S. CEO Bill Simon said earlier this month that the retailer has just 10% of that marketshare and is vying for more with the hybrid stores that can serve consumer fill-in trips, which Wal-Mart estimates to be 40% of their grocery spend."
Wal-Mart plans an official grand opening event for the Bentonville store March 19.