The trays were primarily created in response to customers demanding an easy-open package, according to a news release.
The new 8-ounce and 16-ounce trays will replace the current 7-ounce and 14-ounce squeeze bag containers, allowing consumers to use more Wholly Guacamole products, the release said.
“Last year, AC Nielsen found avocado volume sales increased an incredible 34%. What that means for us is working to meet the demands of consumers who are changing how much they use avocados and the ways in which they enjoy it. So, of course, new packaging is a top priority for us,“ Tracey Altman, vice president of marketing, said in the release.