Avocados play important role at retail - The Packer

Avocados play important role at retail

07/29/2010 10:22:01 AM
Tom Burfield

At Felton’s, Marshall sells size 50, 60 or 70 hass avocados for 69 cents to 79 cents apiece. When the green skins first arrived, they were marked $1.89 for fruit that was almost the size of a grapefruit, but Marshall expected the price to drop to about half that by mid-August.

He features avocados on ad about twice a month.

Roberts Market features avocados on ad three or four times a year, Gast said.

He tries to feature attention-grabbing low prices in his ad.

For avocados, a size 36 piece of fruit that he usually sells for $2.29 would be featured on ad for $1.29 or even 99 cents.

Gast prefers to offer large sizes, like 32s.

“We try not to get anything smaller than a 36,” he said.

Super Bowl weekend is by far the most popular time for avocado sales, he said, but Gast said he also sees a lot of movement during the summer months.

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