Banana promo 101: Build your successful display

04/08/2002 12:00:00 AM
Elizabeth Ashby

Adams says he stocks half of the display with a greener banana at a ripeness stage of 2.5 or 3 and the other half with ripe and ready-to-eat bananas. Suppliers also say displays must maintain a good appearance no matter what time of day the shopper arrives at the store, and produce clerks can’t forget to stock secondary displays as well.

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