New York also is in infant stages working with retailers in its Pride of New York program, says Jessica Chittenden, spokeswomanfor the New York State Department of Agriculture and Markets. Previously, the state geared its efforts toward roadside stands and farmers markets allowing them to brand their products with the New York label.
The new retail push results from a survey which says that consumers would be willing to buy New York state product and support local farmers if they knew the product was from New York, she says.
Therefore, for a $25 one-time membership fee, retailers can join the program and receive signs, price cards and posters. “Right now, we have a grant for cooperative ad dollars,” Chittenden says. Member retailers who want to promote New York products can apply for the funds and be reimbursed for half of the promotional or campaign dollars.
Think of ways to tie together your stores, customers, area growers, community and state for the benefit of each.