Tyler, Texas-based Brookshire Grocery Co. plans to launch a new concept — FRESH by Brookshire’s.

The company said in news release the first 55,000-square-foot store under the concept is planned for South Tyler.

“When open, the store’s goal will be to amaze and delight people with a taste for something different,” the company said in a news release.

Features of a FRESH by Brookshire’s include:

  • Artisan breads
  • Local & Texas products
  • Extensive cheese selection
  • Chef-prepared take-home items
  • Full burrito bar
  • Outdoor grill
  • Soup and salad bar.
Brookshire’s plans new fresh concept store