In a move aimed at eliminating mysteries about its growersâ unique fruit, the California Kiwifruit Commission has produced a video.
âWe find that consumers are still a bit unfamiliar with our product,â Chris Zanobini, president of the commission, said in a news release. âSo, we developed a quick and fun way to distribute information on kiwifruit to consumers through one of the most popular sites on the internet, YouTube.â
The video, which features Reedley grower-shipper Jerry Kliewer, educates shoppers on how to select, ripen and store kiwifruit and offers suggestions on using the fruit in a variety of dishes.
Kliewerâs father, Lowell Kliewer, planted the familyâs first kiwifruit nearly 40 years ago. Most of the four-minute video was shot on Kliewerâs 132 acres of kiwifruit, Jerry Kliewer said.
âI think the video is well done,â he said. âIt hits the points that need to be emphasized to educate shoppers.â
Early winter is a good time for California kiwifruit sales, Zanobini said. There are ample supplies in storage, and eating quality is at its peak, according to the release.
In addition to YouTube, the kiwifruit video is posted on the commissionâs website, www.kiwifruit.org. The commission distributed the video to 1,200 food editors and bloggers, according to the news release. Retailers are encouraged to link their own websites to the California Kiwifruit Commission site or directly to the video.