Christopher Ranch rolls out resealable packaging

07/22/2009 03:54:00 PM
Don Schrack

Garlic giant Christopher Ranch LLC, Gilroy, Calif., has introduced a 6-ounce resealable, standup pouch for its peeled, California-grown garlic cloves, said Patsy Ross, vice president of marketing.

      Courtesy Christopher Ranch

The 100% recyclable pouches require 80% fewer natural resources to manufacture than do the glass jars the pouches will eventually replace, she said. In addition, the lighter weight of the pouches will reduce freight costs, Ross said.

While the packaging is different, the two-layer, polyester film pouches will still look familiar to Christopher Ranch loyalists.

"The package is compatible with the Christopher Ranch look," Ross said. "It's a new package, but it definitely looks as though it belongs to the Christopher Ranch family of products."

The press-and-seal pouches do not signal an immediate end to the company's glass jars. The jars will continue to be available, but they will phase out, Ross said. As with the jars, the pouches are kosher-certified and should display in coolers in retailers' produce sections.

The initial reaction to the standup pouches from retailers and consumers has been positive, Ross said.

"It's actually created new business for us, because retailers share our commitment to sustainability," she said. "We hope consumers will embrace the packages to help Christopher Ranch do its part for the environment."

The company installed a new packing line for the pouches. Ross declined to reveal the cost of the new packing equipment and its installation, but said it was a substantial investment.



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