Companies exhibit new products at NEPC show - The Packer

Companies exhibit new products at NEPC show

04/15/2010 12:39:33 PM
Doug Ohlemeier

About 750 New England Produce Council Produce & Floral Expo attendees visited the 230 booths on the expo floor April 14 in Boston. The Packer’s Eastern Editor, Doug Ohlemeier, compiled the following briefs at the expo.

AMC Direct

Expanding its offerings in the U.S., Spain-based AMC Direct Inc. is introducing a 2.5-pound Giro bag of clementines.

The clementines, marketed under AMC’s Devine label, has been a strong brand in Canada, and the company decided to release it in the U.S. with the start of its summer citrus program, said Nancy Stevenson-Repash, AMC Direct’s Swedesboro, N.J.-based senior sales and marketing manager.

The clementines are repacked in Swedesboro, Los Angeles and Toronto.

AMC expects to begin shipping from Peru in early May, with Chilean and South African fruit following in June.

Giorgio

Giorgio Foods Inc., Temple, Pa., is releasing 4-ounce clamshells of royal trumpet mushrooms, also known as king oysters.

The mushroom’s flavor profile similar to regular oyster mushrooms, said Bill Litvin, vice president of Southeastern sales and national account manager.

GreenLine

GreenLine Foods Inc., Bowling Green, Ohio, is redesigning packaging and graphics of its microwaveable vegetables.

The new packaging design puts more focus on the company’s brand name and calls consumer attention to minimal preparation time, said Lori Renzi, business director.

“We are creating a more upscale look that screams the benefits to help consumers more quickly understand the value they’re getting,” she said.

GreenLine sells microwaveable packages of fresh-cut green beans, waxed beans, beans and carrots mix, red and gold potatoes, sweet potato medallions and butternut squash.

HydroSerre Mirabel

HydroSerre Mirabel Inc., Mirabel, Quebec, is introducing 4.2-ounce consumer packs of mache.

The hydroponically grown bouquets are prewashed and come nine per box.

Daniel Terrault, HydroSerre Mirabel’s vice president of business development, said the company has offered mache in the past but only in bulk.

Little Potato Co. 

The Little Potato Co., Edmonton, Alberta, is expanding U.S. sales by launching a line of creamer potatoes.

The company is offering 2-pound bags of prewashed yellow potatoes called Baby Boomers, yellow potatoes called Piccolos, and red-skinned potatoes called Blushing Belles.

Little Potato is also offering packs featuring mixes of the Baby Boomers and Blushing Belles with Russian blue potatoes.


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