Consumers can scan lettuce packs with QR codes that lead them to contest entry as well as recipes and more information.
The company also added the on-packaging promotional information for Canadian retailers for its summer promotion. Canadian law prohibits contests, so the company features recipes and other information through QR codes, Antle said.
Vicky St. Geme, vice president of marketing for Taylor Farms, Salinas, Calif., said by May the company should be able to ship Taylor’s organic bagged salads from all its North American processing plants.
She said this will allow the company to get fresher product to customers throughout the U.S. and Canada.
Having the expo in Montreal was significant for California apple shippers because the Golden State exports a higher percentage of its apples to Canada than any other U.S. state, said Kristine Marceca, executive director of the U.S. Apple Export Council, Arlington, Va.
She said with Washington state dominating Canada’s west because of its freight advantage, California looks to Ontario, Quebec and the Maritime Provinces as strong markets. Marceca said July-September is an important window before Washington crop comes on strong.
The U.S. Apple Export Council uses promotion help from the Buy California initiative and federal Market Access Program.
Veg Pro International Inc., Sherrington, Quebec, plans to offer its new single-serve salad line in the U.S. in May.
Executive vice president of sales and marketing Daniel Dufresne said the company plans to ship U.S. product from its Belle Glade, Fla., plant. Its Canadian product comes from its operation in Sherrington.
In the salad line are spring mix, Caesar and baby spinach.
Wayne E. Bailey
At the end of April, Wayne E. Bailey Produce, Chadbourn, N.C., plans to offer a free-standing retail display for its 1.5-pound bags of ready-to-cook sweet potatoes.
The bags have four to five triple washed sweet potatoes per bag that can be steamed in 8 minutes, said president George Wooten. The black cardboard units will come with the sweet potato order and can be refilled with Bailey’s Green Giant or George Foods brands, he said.
Greenhouse vegetable grower Westmoreland Sales, Leamington, Ontario, is introducing Amori cocktail tomatoes to the North American market under its TopLine label, said Max Mastronardi, salesman.