BC Tree Fruit
Kelowna, British Columbia-based BC Tree Fruit wants to make sure consumers know its fruit comes from right in their own back yard.
The company redesigned its packaging and marketing materials for the 2010-11 season featuring archival orchard photos and a rustic look, said Gord Morrison, salesman.
The company also added the tagline “Way more than delicious” to its logo.
“We wanted to give it that old orchard feel,” Morrison said.
BC Produce Marketing Assn.
The British Columbia Produce Marketing Association hopes to have its new website up and running this summer.
Features planned for the new website are member profiles, consumer information and industry links for BCPMA members, said Robert Johnson, vice president.
Calavo Growers Inc., Santa Paula, Calif., plans to offer Costa Rican pineapples under the Calavo label starting in May.
Director of national sales Michael Angelo, said the program will be year-round and available in the U.S. and Canada. He said the company is importing the fruit into Galveston, Texas, but he couldn’t give a volume estimate.
Montreal wholesaler Canadawide Fruits launched a line of packaged fruits and vegetables under the Frescadel label.
“The retail response has been very positive,” said president George Pitsikoulis.
Modified-atmosphere packaging extends the shelf life of the conventional and organic products for an average of 10 days, he said.
The line includes three sweet peppers, three pears and 8-ounces of sugar snaps, and is expected to expand to 30-40 items in the next year, he said.
Frescadel’s organic items are packed in a pulp tray made of palm leaves that degrades in eight to 12 months, he said.
Church Bros. LLC, Salinas, Calif., displayed its new Green Leaf Teen Green brand of sandwich size leaves.
Neil Milburn, partner and national accounts director, said the leaves are shorter and rounder than traditional green leaf lettuces to fit on sandwiches and burgers for use in restaurants and convenience stores.
Also new to Canada are the company’s salad mixes, romaine blends, diced cabbage and coleslaw in 5-pound club store packs, Milburn said, and wasabi arugula.
Sav Tsoukalas, general manager of Eden Prairie, Minn.-based C.H. Robinson Worldwide Inc.’s Oakville, Ontario, branch, said the company was approved in mid-April to use its Pink Ribbon Watermelon program in Canada.