Companies showcase products at CPMA

04/29/2011 11:15:06 AM
The Packer Staff

The program donates a portion of each pink-labeled melon to breast cancer research. Also, bins feature nutrition labels, which he said is unique in Canada.

Classic Salads

In April, Classic Salads LLC, Watsonville, Calif., made its clamshell salad lines bilingual for Canadian distribution, and it added QR codes to packages, which link consumers to its website.

Vice president of sales and marketing John Burge said the company redesigned its website to be more consumer friendly, with more recipes and videos, since it expects more consumers to visit with the addition of QR codes.

He said Classic Salads plans to add the codes to its bagged salad lines this summer.

CMI

Grapples got a new look this spring, and now it’s coming to Canada.

The joint venture between Columbia Marketing International Inc., Wenatchee, Wash., and Rainier Fruit Co., Selah, Wash., the grape-flavored apple, is now available in a four-count sleeve instead of just the clamshell. CMI regional director of marketing Brett Burdsal said the sleeve is a more economical alternative to the clamshell, and it can ship in a higher count box.

The Grapple also has a new display box this year featuring a monkey.

Del Monte

Del Monte Fresh Produce Co.’s new 4-ounce fruit cups in sleeves of four contain no sugar or additives and have a seven-day shelf life, said John McCann, vice president North American salesman for the Northeastern region, Bloomfield, N.J.

The cups are filled with fresh grapes, cantaloupe, pineapple and mixed fruit, with mango and honeydew being considered. They can also be tailored to a retailer’s needs.

McCann said the refrigerated cups evolved from Del Monte’s Grab ’n Go line.

Del Monte also introduced its golden-skinned MAG cantaloupe, which has a thinner rind and more meat than a regular cantaloupe, McCann said.

The melons are currently being shipped from Guatemala and Costa Rica, he said, with shipments from Arizona expected at the end of May.

Dole

Dole Food Co. has launched two 8-ounce salad kits in a clamshell.

The first includes spinach, dried cherries, almond, blue cheese and dressing. The second features baby lettuces, gruyere cheese, sunflower seeds, croutons and a vinaigrette.

Dole is also transitioning more of its salad mixes from bags to clamshells, said CarrieAnn Arias, senior marketing manager for Dole Fresh Vegetables Inc., Monterey, Calif.

“Clamshells are a growing trend that resonates with consumers, especially in Canada,” Arias said.


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