Companies showcase products at CPMA

04/29/2011 11:15:06 AM
The Packer Staff

Paramount Farms

Paramount Farms’ Cuties mandarins should wrap up another strong season in mid-May, said Scott Owens, vice president sales & marketing, Delano, Calif.

Despite a cold, wet winter, navel sales and quality have also been good, Owens said. Navels should finish in mid- to late June. Minneola sales have also been strong as people look for more variety in the citrus category, he said.

Peak of the Market

A veggie figure sitting on a park bench before a wall of vegetables helped Winnipeg, Manitoba-based Peak of the Market win the first-place booth award at this year’s CPMA trade show.

Since last fall, the company has placed quick-response codes on Kwik Lok closures on bags of onions and potatoes. The tag, which also carries a photo of Peak of the Market president Larry McIntosh, invites consumers to scan the label with their smart phone to receive instant recipes for the product from the company website.

“Response has been excellent,” said Dave Whitmore, vice president sales. “A lot of customers already subscribe to our weekly recipes, but this way they don’t have to wait until they get home to find a recipe for dinner.”

PEI Potato Board

Greg Donald, general manager of the Prince Edward Island Potato Board, said PEI’s fresh sales are up about 18% compared to a year ago because of a worldwide shortage, but prices have not increased as much as the board had anticipated.

Exports to the Caribbean have increased significantly, he said. The province has sent already sent a shipload of potatoes to Russia, where last year’s crop was devastated by bad weather, as well as regular container loads. Sales to the U.S. are also up, he said.

Pier-C Produce

Pier-C Produce Inc., a vegetable grower, packer and shipper based in Leamington, Ontario, recently installed an automated carrot line in its second packaging facility in Chatham, Ontario, which opened last spring.

“By generating more product in less time, the new line will allow us to expand our customer base,” said office administrator Crystal Penney.

Pom Wonderful

Los Angeles-based Pom Wonderful has downsized its 8-ounce package of ready-to-eat pomegranate arils to a 4.3-ounce cup said Paul Brushey, sales and merchandise.

The packaged arils took off in Quebec last year, Brushey said, after a year on the U.S. market, and their popularity continues to grow. He said Pom Wonderful hopes the smaller package will attract a wider audience for the ready-to-eat product, which was introduced in the U.S. two years ago.


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