Chipmunks have a place in the produce department this spring.
In April, a $3 coupon for “Alvin and the Chipmunks: The Squeakquel” has a home around the neck of Tropical Gold pineapples from Dole Fresh Fruit Co.
The Westlake Village, Calif.-based subsidiary of Dole Food Co. collaborated with Twentieth Century Fox for the promotion of the DVD, which is set for release March 30. Consumers are required to purchase both the pineapple and the Blu-ray or DVD together to use the coupon.
Dole is also sending in-store signage for participating retailers, according to a news release. The promotion is scheduled to run the entire month of April.