Edge Sales names director of sales

12/02/2009 04:45:16 PM
Don Schrack

Pleasanton, Calif.-based produce broker Edge Sales & Marketing has named Deana Aldrich director of sales.

Aldrich


Aldrich was previously a national account manager with Fresh Express Inc., Salinas, Calif. She also has managed retail sales staffs and distribution networks for E&J Gallo Winery, Modesto, and Naked Juice Co., Azusa, Calif., according to a news release.

 “We are constantly seeking to improve our company and invest in additional resources, particularly in difficult economic times when our clients and customers need us most,” Brad Raffanti, company founder and president, said in the release. “When the opportunity came about to add a talented individual such as Deana to our management team, we needed to make the move.”

 Aldrich will oversee the retail sales staff as well as assist in managing the Safeway Inc., Pleasanton, account, according to the release.

 Edge Sales specializes in the sales and marketing of value added and commodity produce to Northern California and Northern Nevada retail chains and distributors.



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