Fruit Logistica honors innovation - The Packer

Fruit Logistica honors innovation

02/07/2011 09:34:43 AM
The Packer Staff

Resealable Freshness Salad Bag
Florette SAS
Hall 22, Stand C-02


The Resealable Freshness Salad Bag is a new reclosable plastic bag specially developed with a zipper-type fastener for fresh-cut salads. The bags are 100% airtight after resealing.

Florette’s Resealable Freshness Salad Bag concept includes the selection of the best seeds, special care during harvesting and processing and the airtight zipper-packaging system that allows the salad bag to be opened and closed more than once.

Baby leaf products available in the new resealable bag include lambs lettuce, baby spinach and rocket as well as duo and multiple mixes.

Rockit apple variety
Plant & Food Research, New Zealand
Hall 6.2, Stand D-23


Rockit is a new apple variety which has been specially bred for its small size, firm, crisp flesh and sweet, balanced taste. It is visually very distinctive, not just because of its high red color but also because of its innovative packaging. The exclusive licensee, Havelock North Fruit Co. in New Zealand, has developed a plastic tube packaging containing five apples.

Alternatives available next season will include smaller tubes of three and four apples, as well as a larger tube of six apples. These will be targeted at specific market segments, such as children’s snacks, convenience stores and other market segments.

Rockit brand apples are normally available in the range between 57 millimeters and 63 millimeters in diameter. They weigh between 78 grams and 100 grams. It was introduced to the market in June.

StoreNSure Pear
NSure BV, Netherlands
Hall 5.2, Stand A-09


StoreNSure Pear is a genetically based testing method that can predict whether a batch of conference pears is likely to loose its firmness or develop internal browning or cavity during long-term storage.

NSure expects to launch StoreNSure Apple for Pink Lady in 2011, and the product will be extended over the next few years to include other pear varieties and apples.

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