Fruit Patch hires trade marketing manager

02/04/2010 10:39:28 AM
Don Schrack

Mak

Sabrina Mak, former director of trade marketing and national programs for Ballantine Produce, Sanger, Calif., has joined Fruit Patch Inc., Dinuba, Calif., as trade marketing manager.

“Recruiting Sabrina to Fruit Patch supports our goal of becoming the preferred partner of independent growers in the San Joaquin Valley by further building our retail base” Scott Wallace, president and chief executive officer, said in a news release.

Mak brings nearly 20 years of food marketing experience to Fruit Patch. Before Ballantine, she was with Vitasoy USA Inc., Ayer, Maine, and Yves Veggie Cuisine, Boulder, Colo.

“Sabrina will work with me to develop business and category management tools,” Sheri Mierau, vice president of sales and marketing, said in the release. “She has the knowledge to use retail and consumer insight to create the foundation of our services to our partners.”



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