Fusion Marketing forms partnership - The Packer

Fusion Marketing forms partnership

04/28/2011 09:46:23 AM
Andy Nelson

Produce market analyst Fusion Marketing has collaborated with a data collection specialist on a service to aid retail merchandisers.

Chatsworth, Calif.-based Fusion and Sonoma, Calif.-based U.S. Marketing Services are pooling their resources to measure and analyze the effectiveness of display sizes, price points, point-of-sale materials, produce quality and other aspects of retail merchandising, according to a Fusion news release.

The service also can include in-store tracking and testing, customer surveys and other studies and data.

The alliance marries Fusion’s analytical skills with U.S. Marketing’s data collection methods, according to the release.

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