âWhatâs on your plate?â is not a rhetorical question for Karen Caplan. It is her next blog post.
Caplan, former United Fresh Produce Association chairman and president and chief executive officer of Friedaâs
ng is another great way for me to communicate the companyâs mission â to Change the Way America Eats,â Caplan a news release from Friedaâs Inc.
The blog will feature twice-weekly posts and will be relevant to both industry and consumers, she said.
The company also features other social network outreach efforts, having launched Facebook and Twitter accounts in the spring of 2009.
âThe goal is to continue to educate consumers about the vast array of specialty produce now available,â Caplan said. âIn addition to strengthening our online presence, social media is a great way to connect directly with our consumers and contacts around the world,â Caplan said in the release.
Friedaâs social networking site links are: