Keystone Fruit Marketing, Greencastle, Pa., is using billboards and other media to promote its fall and winter sweet onions. Marty Kamer, Keystone Fruit Marketing vice president, says the new awareness campaign is unique.
ANAHEIM, Calif. — Keystone Fruit Marketing, Greencastle, Pa., announced at the Produce Marketing Association Fresh Summit 2009 that it is launching a new consumer awareness campaign for its fall and winter sweet onions.
“It’s not only unique to the industry, but something we’re proud of,” said Marty Kamer, vice president of the company, which markets the Mayan Sweet brand of sweet onions.
The campaign will include outdoor advertising — billboards, bus boards and transit shelters.
Peruvian onions are being imported now, and Chile and Mexico will also play a role throughout the winter months, Kamer said.
The company’s growing operations in Peru are certified by Rainforest Alliance for its sustainable practices, Kamer said.
Keystone Fruit Marketing also hired new salesmen in September. Matt Gideon, who was previously with Oviedo, Fla.-based Duda & Sons Inc., and John D’Albora, who comes from Seald Sweet, Vero Beach, Fla., are now with Keystone Fruit Marketing in newly added positions, Kamer said.