A York, Pa. company that started marketing convenient, grab-and-go salads four years ago has added a new line of products.
Lifestyle Foods introduced a new line of four side salads, each containing fewer than 150 calories and costing an average of less than $2.
“Our niche is healthy, grab-and-go products,” said Jason Bross, company partner and president. “We’re in production (with the side salads), and it’s been going pretty well. We have a good price point. We’re unique to the market, but we have common items that people like.”
Lifestyle Foods is offering two garden salads — one with low-fat ranch dressing, one with Italian — containing petite carrots and grape tomatoes on a bed of romaine lettuce. A Caeser salad contains a mix of herb-seasoned croutons with a creamy low-fat Caeser dressing. A spring mix salad contains a variety of micro-greens with carrots, tomatoes and balsamic vinaigrette dressing.
A fork is in every package, which Bross said has been made with a focus on environmental sustainability. All containers are made with post-consumer recycled material.
“We just highlight all the information the best we can on the top (of the packaging),” Bross said.
Bross said the average cost of the side salads is $1.99. He said Lifestyle is selling the product to supermarket chains, convenience stores, vending machine companies and fitness clubs.
He said Lifestyle Foods is focusing on the East Coast for the time being, but eventually would like to take its side salads nationwide.
“That’s definitely in our long-term plans,” Bross said.