Lifestyle Foods plans to test market three new packaged soup-and-salad meals starting in January.
âWeâre the first to market,â president Jason Bross said. âI guess the manufacturers are in two separate industries so it never really merged together in one product. We saw it as an opportunity.â
York, Pa.-based Lifestyle Foods will introduce the soup-salad combinations plus an oatmeal kit in markets yet to be named. Test marketing should take about three months, Bross said.
The new salad combos are:
Chicken Noodle Soup with a Caesar salad.
Vegetarian Vegetable Soup with a garden salad.
Tomato Basil Soup with a garden salad.
It took two years to develop the grab-and-go products, Bross said.
âThere was a lot involved,â he said, âfrom research and development to the packaging. This took a little longer than usual.â
The soup and salad containers and sleeves are 100% recyclable. The sleeve doubles as a cradle for the soup container.
In keeping with other company offerings the new products have natural ingredients, Bross said. The salad dressings, for example, have no preservatives, high fructose corn syrup or monosodium glutamate.
Lifestyle Foods formed in 2006 to market ready-to-eat products in the perishable category.
âWe started out in grab-and-go salads, and from there we expanded in to all-perishable snacks and all-vegetable or -fruit items,â Bross said.